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Dodge and Plymouth in the late 1960's and early 1970's were right in the middle of the musclecar wars. Competition from Ford, Chevy, Pontiac and even AMC all vying for the performance freaks dollars. As usual, the boys at Chrysler corp. were serious about capturing the market. They came out with some very creative advertising and some even more ceative color schemes for thier cars! I think you will see what I mean below.

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Talk about a wild color! Could you imagine driving this today? This color was known as "panther pink" in the Dodge division and "moulin rouge" in the Plymouth camp.

With a 440 cubic inch engine with 3 2 bbl carbs, the "six pack" Super Bee was a factory made street racer. The car came with black painted wheels without hubcaps, a fiberglass lift off hood held in place with 4 hood pins and very little else.

Dodge left no dought what this Charger R/T was supposed to do. It also features the "Scat Pack" bumblebee.

Plynouth didnt take the RoadRunner too seriously...but it was a great seller. A bare bones coupe with lots of muscle under the hood, including optional hemi power.
As a matter of fact, Plymouth spent mega bucks to Warner Brothers to use its Roadrunner caroon character and even went so far as to reproduce its familiar "beep-beep" for the cars horn!



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